Triangle PR has been appointed by leading insurance software house, CDL, to handle public relations for its portfolio of pioneering industry developments, from ‘pay how you drive’ telematics-based insurance products to a range of technologies designed to counter insurance fraud. Working with high profile names including Tesco Bank, Hastings Direct and esure broker, CDL is a market leader for high volume retail operations.
Triangle’s brief is to implement a trade campaign targeting the insurance press, commencing with a series of key editor and journalist briefings. In addition, the consultancy will be raising CDL’s profile locally as a major employer. Over the past five years, the company has doubled its workforce, today employing over 400 employees.
Nigel Phillips, CDL Business Strategist, explains: “Triangle has an excellent understanding of our sector and the pivotal role that CDL plays in software advances. We have no doubt that they will provide the best of services and coverage in highlighting the work we do.”
Triangle MD, Chris Hamer, comments: “CDL is a fantastic business and a clear leader in the insurance software industry. We’re delighted to have been appointed to handle the company’s PR and cement their reputation as the ‘supplier of choice’ for many of the UK’s leading insurance providers.”