Specialist luxury jewellery insurance provider, Assetsure, has appointed Triangle PR to launch an integrated public relations and social media campaign reinforcing the brand’s reputation as a premium service, supplying high quality cover.
The agency will initially target the jewellery trade to expand Assetsure’s network of affiliates. It will also implement a consumer campaign to highlight the advantages of insuring luxury jewellery and watches on a specialist policy that is free from many of the travel and other restrictions that come with a standard home insurance product.
Commenting on the appointment, Bob Andrews, Marketing Manager at Assetsure, said: “We chose Triangle after being thoroughly impressed by the creativity of their pitch, and clear understanding of our sector. We’re already off to a great start, having signed up a number of new partners on the back of the PR campaign, and look forward to continuing future success.”
Chris Hamer, Managing Director at Triangle PR, comments: “Assetsure has carved out a great niche for itself, building a strong brand in this space, with a great product, underwritten at Lloyd’s of London. We are delighted to be working with Assetsure to build upon their success to date.”