Wine Innovations appoints Triangle PR to promote ‘Intrepid Fox’ wine brand

Wine Innovations, a subsidiary of Ball Capital Investment, has appointed Triangle PR to promote the company’s Intrepid Fox ‘wine in a glass’ to the events and convenience retail industries. The appointment was made in light of Triangle’s extensive record of providing high-quality PR for a wide range of companies, along with the consultancy’s understanding of what ‘Intrepid Fox’ wishes to accomplish with it’s media strategy.

Wine Innovations, producers of pre-packaged wine for the events catering and convenience retail industries, was recently acquired by Ball Capital Investment from James Nash, who brought the single-serve, ‘wine in a glass’ product to the industry’s attention when he featured it on the BBC series Dragon’s Den.

Commenting on the appointment, Triangle PR MD Chris Hamer said: “We are delighted to be appointed by Wine Innovations and we are looking forward to helping the company to make the truly innovative ‘Intrepid Fox’ brand a market leader in the events and convenience retail industries.”

Triangle will utilise both traditional and social media relations, along with targeted industry events, to deliver the PR programme.

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