Triangle PR has launched a PR campaign to complement a Joanna Lumley-fronted Classic FM advertising campaign for specialist insurance provider client, Assetsure. Triangle will utilise the high profile ad campaign, which is running on Classic FM for an extended 12-month period, to highlight Assetsure’s specialist insurance cover for high value items, such as diamond jewellery, Rolex watches and fine art collections.
Targeting the jewellery and insurance press, and utilising digital and social media channels, the PR activity has been devised to further raise awareness of Assetsure in both sectors, highlight the promotional activity that the company is doing to support its products, and recruit jewellers and other retailers to Assetsure’s affiliates programme.
Commenting on the campaign, Triangle PR Managing Director, Chris Hamer, said: “The classical music station is the ideal platform for a high-end, luxury focused brand like Assetsure, and Joanna Lumley’s profile and appeal will ensure the company’s messages and brand receive a good reception from the listening audience. We’ve been pulling out all the stops to generate a buzz around this week’s launch and will continue to provide PR support for the campaign throughout the year.”
The campaign targets the radio station’s 1.5 million listeners in the London area, and over the course of the year will link into seasonal events, such as Christmas and holidays, to highlight some of the benefits of Assetsure’s bespoke policies, including all risks cover whilst abroad, no policy excess and no requirement for specific home security features, such as key operated window locks and alarms.
Triangle PR was appointed to handle the public relations for Assetsure last year and has since launched the insurance brand to affiliates, such as jewellers and retailers in other key sectors, helping Assetsure to generate demand for its products and secure new affiliate deals.