Like most of the world, Team Triangle has become engrossed in Niantic's new augmented reality game, Pokémon Go. Not only can the game help you on the road to being a Pokémon master, it can also teach us a thing or two about PR. Here are our top tips on becoming a better PR practitioner with Pokémon Go.
Put in the legwork
In Pokémon Go, you'll be doing a lot of walking in order to catch 'em all (or in some cases, hatch 'em all), and the same can be said for working in PR. You'll need to go the extra mile to be the very best PR practitioner; whether it be building better relationships with journalists, chasing a contact for more information or finding a juicy feature opportunity for your client.
It pays to put in the extra effort in the PR industry. When you know you've hit on a good idea, do your research and find out how you can expand upon it. Even when working on something that you might view as relatively simple, challenge yourself and think about how you can approach your project a little differently.
Keep an eye out for lures
Don't you love it when a lure pops up while you're out hunting for Pokémon? For the uninitiated, lures spawn fresh Pokémon at your nearest Pokéstop - a blessing when you've been having trouble filling up your Pokédex.
In the PR world, the best lures are trends or popular news items - things that everyone is talking about. If you can find a way to take advantage of these trends and transform them into a newsworthy piece relevant to your client, these types of lures can pay large dividends indeed.
Don't be disappointed
You've found that rare Chansey you've been looking for and thrown the perfect Pokéball. It's almost in your grasp -- but wait -- it escaped on the second shake and fled! You've missed what seemed like the only opportunity to catch that Pokémon and are, understandably, devastated.
We know that feeling in the PR world - it can be disappointing when you don't land a pitch or something you've been working on falls through. But don't let it get you down. Take the experience and learn what you could have done differently to improve the outcome next time. In real life and Pokémon Go, there are always other opportunities, often bigger and better, around the corner.
Don't be afraid to ask for help
Although much of Pokémon Go's appeal is based around catching 'em all, you can also take over local areas by battling your Pokémon against a 'Gym Leader'. Gym Leaders can be a real challenge to take down, but luckily your Pokémon team has your back.
Once you're a member of one of Pokémon Go's teams, Instinct, Valor, or Mystic, you can call on your teammates to help knock a rival team's Gym Leader off their pedestal.
In this regard, we could all do to learn from Pokémon Go and use our colleagues' expertise to make things a little easier. This applies to everyone - whether you've been working in PR for 2 months or 20 years, it's always good to get a fresh perspective.
If you just can't pin down the angle or there's something standing in the way of the perfect pitch, sometimes it can be difficult to ask for help when you feel stuck on a project. Just remember, your colleagues have a wealth of experience between them and are usually more than happy to offer their thoughts or lend a helping hand.