Triangle has been appointed by digital insurance broker, iGO4 Insurance to handle the company's B2B and regional media relations brief, aiming to boost brand awareness and support product launch and recruitment activity.
The PR campaign will accelerate expansion of the business, which launched a decade ago and quickly established itself as a major player on the back of its digital capabilities; now employing over 300 people across two sites in Peterborough and Colchester.
iGO4’s Head of Digital Strategy & Innovation, Simon Harrow, said: “Triangle has strong credentials in the technology and B2B sectors and we were impressed with the research and insight that informed their campaign planning. We're excited to be working together to raise our profile beyond the insurance industry and are already feeling the benefits of this engagement.”
An early adopter of telematics technology, iGO4 is known for its data insight, which powers its ‘pay how you drive’ WiseDriving insurance proposition, using black box data to automatically adjust premiums on a monthly basis and reward safer drivers with rebates on their insurance.
Commenting on the account win, Triangle PR managing director, Chris Hamer, said: “iGO4 is one of the most dynamic brands in the motor and home insurance sectors and is known for driving the market forward through innovation and technology. The company has a great story to tell and we're delighted to be supporting them to get it out into the marketplace.”