Getting broadcast coverage is the cherry on the cake for many clients’ PR programmes; for Belong care village, we got two in a week – here’s how:
May, a resident at Belong Wigan village, loved dancing in her youth and despite being confined to a wheelchair was determined to get back on the dance floor - an even bigger challenge when you’re 99 years old.
Thanks to the help of specialist fitness instructors at Belong, May embarked upon a rehabilitation journey in the care provider’s gym and said goodbye to her wheelchair by fulfilling her wish of tapping those twinkle toes once again by her 100th birthday.
Triangle identified all of the right elements for a TV splash: going from wheelchair-bound to ballroom dancing and miraculously defying all odds at 100 years of age. Add a pinch of ‘Strictly Come Dancing’ glam and the stage was set.
It was lights, camera, action from ITV Granada and That’s TV Manchester, who both covered the story on the six o’clock headline news.
Return of the bride
Warrington care village resident Jean was set to miss her daughter Elizabeth’s’ wedding in Harrogate due to a long-term illness, so Elizabeth took the celebrations to her by re-running the ceremony just for mum, transforming the Warrington village into the perfect wedding venue.
Highlighting the return of the bridal gown, cake and champagne, Triangle’s ‘Here comes the bride… again’ press call saw journalists flock to the village.
BBC Radio Merseyside was in the front row, interviewing Elizabeth about the wedding re-run, with coverage on the 11am news bulletin.
Triangle’s call out to national and local press brought residents May and Jean further into the spotlight, resulting in widespread coverage success for Belong including ITV Granada, Calendar and BBC North West.