Talking Shop

You see it all the time. People on LinkedIn dishing out sage advice to millions (or tens – not tens of millions, just tens) of professionals, who all have their own (different) agenda. And, they’re not listening... read on

Schopenhauer’s Admonishment to Writers.. read on

Let’s start that again. Social media should be the perfect training ground for marketers. Or at any rate for people involved in coming up with marketing messages: copywriters, PR people types, creatives et al. Why?.. read on

Marketers and PRs know all too well that having consumers talk about your product or brand is the ideal – greater awareness will inevitably help to drive more sales... read on

For those of us employed in managing appearances, the subject of lockdown hair is an emotive one... read on

Orwell’s advice for communications professionals.. read on

The insatiable demand of social media for new, fresh content has skewed the way we think about marketing content... read on

The pandemic has had a profound effect on industries worldwide, but while the immediate consequences are plain to see, the long-term impact is yet to be determined... read on

Any smartphone owner is unlikely to have missed the drama playing out for WhatsApp and its two billion global users, over the past few weeks... read on

A lesson from the schools crisis.. read on