You see it all the time. People on LinkedIn dishing out sage advice to millions (or tens – not tens of millions, just tens) of professionals, who all have their own (different) agenda. And, they’re not listening... read on
Let’s start that again. Social media should be the perfect training ground for marketers. Or at any rate for people involved in coming up with marketing messages: copywriters, PR people types, creatives et al.
Why?.. read on
Marketers and PRs know all too well that having consumers talk about your product or brand is the ideal – greater awareness will inevitably help to drive more sales... read on
The pandemic has had a profound effect on industries worldwide, but while the immediate consequences are plain to see, the long-term impact is yet to be determined... read on
Any smartphone owner is unlikely to have missed the drama playing out for WhatsApp and its two billion global users, over the past few weeks... read on