Talking Shop

The insatiable demand of social media for new, fresh content has skewed the way we think about marketing content... read on

The pandemic has had a profound effect on industries worldwide, but while the immediate consequences are plain to see, the long-term impact is yet to be determined... read on

Any smartphone owner is unlikely to have missed the drama playing out for WhatsApp and its two billion global users, over the past few weeks... read on

A lesson from the schools crisis.. read on

“You can’t please everyone,” so the saying goes. This encapsulates the rationale behind one of the most basic concepts in marketing strategy: segmentation and targeting... read on

Coronavirus, recession, financial crash. They all seem to end up with the same outcome: paralysis of business. Nobody wants to do anything, commit to anything or spend money – at least with you... read on

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If ever there was a time to believe public interest in politics is on the rise, right now would be the time... read on

While the newly declared US election result has proved opinion to be much more divided on Trump than many imagined, it’s certain that much of the world breathed a collective sigh of relief at the imminent end of the Trump era... read on

As consumers have become suspicious of companies trying to sell them things using conventional marketing tactics, the idea of ‘authenticity’ has risen to prominence in marketing... read on