Let’s start that again. Social media should be the perfect training ground for marketers. Or at any rate for people involved in coming up with marketing messages: copywriters, PR people types, creatives et al.
Why?.. read on
Marketers and PRs know all too well that having consumers talk about your product or brand is the ideal – greater awareness will inevitably help to drive more sales... read on
The pandemic has had a profound effect on industries worldwide, but while the immediate consequences are plain to see, the long-term impact is yet to be determined... read on
Any smartphone owner is unlikely to have missed the drama playing out for WhatsApp and its two billion global users, over the past few weeks... read on
“You can’t please everyone,” so the saying goes.
This encapsulates the rationale behind one of the most basic concepts in marketing strategy: segmentation and targeting... read on
Coronavirus, recession, financial crash. They all seem to end up with the same outcome: paralysis of business. Nobody wants to do anything, commit to anything or spend money – at least with you... read on