While the newly declared US election result has proved opinion to be much more divided on Trump than many imagined, it’s certain that much of the world breathed a collective sigh of relief at the imminent end of the Trump era... read on
As consumers have become suspicious of companies trying to sell them things using conventional marketing tactics, the idea of ‘authenticity’ has risen to prominence in marketing... read on
At a time when media tycoons are the new villains of the Hollywood blockbuster and Britain’s long-loved BBC is facing a crisis of confidence, many have begun to question the intentions of the mainstream med.. read on
As confirmed coronavirus cases ‘spiked’ at almost 3,000 per day, the government wasted no time in reminding us that we have a responsibility to stick to the ‘rules’ they have set out in terms of maintaining social distancin.. read on
The decline of sales for print media is well documented, with many commentators predicting that, with consumers heading online for their news, the eventual demise of print is just a matter of time... read on
Last week, Audi found itself in the eye of a media storm over a Twitter advert, quickly withdrawn, showing a young girl, barely old enough to have started school, posed with sunglasses and eating a banana, while leaning on the grille of the advert.. read on
“Every word tells and there is not a word too many,” Anthony Burgess wrote of The Old Man and the Sea, the short story for which Ernest Hemingway was awarded the Noble Prize for Literature in 1954... read on
The advent of social media has changed the way we communicate with the world around us. Its instant and omnipresent nature infiltrates every aspect of our lives... read on