Our analysis of Gillette’s attempt at shunning ‘toxic masculinity’ identified some of the challenges of taking a gender-based approach in modern times, yet there are media brands making a success of it... read on
Social media companies, such as Facebook, are adamant that they are ‘tech platforms’ or ‘technology companies’, rather than publishers.This, they claim, frees them of responsibility for monitoring and editing the content th.. read on
Blockbuster Christmas campaigns are not to everyone’s taste. In the third and final instalment of our Christmas series, we take a look at the socially responsible route to festive advertising. .. read on
In the second instalment of our Christmas ad series, we take a look at when corporates go comic with their festive advertising.
Today, we go to the comedy club….. read on
Christmas, a time for family, food and… adverts? The first of the month marked the beginning of the annual battle to create the best Christmas ad. Nowhere is this fight more prominent than amongst retailers... read on
Think about it. It’s a funny question. Do you behave differently when buying things for a business than you do when you’re making a personal purchase?.. read on
Monday saw Phillip Morris (PM), the tobacco giant behind Marlboro cigarettes, cause a stir amongst health-advocates after launching its ‘Hold My Light’ campaign, which the company has set up to (it’s claimed) help people quit smoking... read on