Branding

With the return of many high-profile events and new television programming in a world that is now just-about managing Covid, brands are keen to recoup some of the losses suffered over the past 18 months, with budgets at the ready that were placed .. read on

You see it all the time. People on LinkedIn dishing out sage advice to millions (or tens – not tens of millions, just tens) of professionals, who all have their own (different) agenda. And, they’re not listening... read on

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While the newly declared US election result has proved opinion to be much more divided on Trump than many imagined, it’s certain that much of the world breathed a collective sigh of relief at the imminent end of the Trump era... read on

As consumers have become suspicious of companies trying to sell them things using conventional marketing tactics, the idea of ‘authenticity’ has risen to prominence in marketing... read on

Last week, Audi found itself in the eye of a media storm over a Twitter advert, quickly withdrawn, showing a young girl, barely old enough to have started school, posed with sunglasses and eating a banana, while leaning on the grille of the advert.. read on

“The biggest challenge since the war” proclaimed Prime Minister Boris Johnson, addressing almost 28 million British citizens in what is now one of the most watched pieces of communication on television in the country’s history... read on

Authenticity is widely regarded as a measure of quality when it comes to your communications, and yet for many, the practice of public relations is inherently at odds with the notion of authenticity... read on

We start the year where we left the last: looking at adverts. .. read on

We’ve seen it so many times. A celebrity or public figure posts a comment on Twitter, sometimes trying to be funny, sometimes not... read on