Monday saw Phillip Morris (PM), the tobacco giant behind Marlboro cigarettes, cause a stir amongst health-advocates after launching its ‘Hold My Light’ campaign, which the company has set up to (it’s claimed) help people quit smoking... read on
Do you remember the adverts for ITV Digital, with Johnny Vegas and the monkey? Not to be confused with the PG Tips ads (though it is the same Vegas and Monkey duo).
Anyway, the advert (from 2001) went:.. read on
Why is marketing so difficult? Everything else seems to be getting easier. Exams – they get easier every year (so we hear). Researching information – the Internet (obviously). Even shopping – delivered right to your door... read on