Only 5% of prospective customers of B2B businesses will be actively interested in what you are selling i.e. they are currently in the market to buy... read on
If a person or company tells you how good they are, you’ll take it with a pinch of salt.
If someone else tells you how good they are, you’re more likely to sit up and take notice... read on
A friend of my father owned a cake making company many years ago and tried to get one of his products into Manchester’s flagship department store Kendals (yes it was a while back)... read on
“It’s more important to do the right things than to do things right.”
This was my takeaway from an away day event with a client company many years ago... read on
Public relations or PR has been called many things over the years.
For example, the Chartered Institute of Public Relations (CIPR) defines PR as:.. read on
It’s official, the PR industry is dead.
You can just use AI to generate your PR stories and articles.
Come on down ChatGPT and Bard, your time is now.
Except.
It’s not that simple. It never is... read on