Marketing

We start the year where we left the last: looking at adverts. .. read on

Blockbuster Christmas campaigns are not to everyone’s taste. In the third and final instalment of our Christmas series, we take a look at the socially responsible route to festive advertising. .. read on

In the second instalment of our Christmas ad series, we take a look at when corporates go comic with their festive advertising. Today, we go to the comedy club….. read on

Christmas, a time for family, food and… adverts? The first of the month marked the beginning of the annual battle to create the best Christmas ad. Nowhere is this fight more prominent than amongst retailers... read on

Think about it. It’s a funny question. Do you behave differently when buying things for a business than you do when you’re making a personal purchase?.. read on

Monday saw Phillip Morris (PM), the tobacco giant behind Marlboro cigarettes, cause a stir amongst health-advocates after launching its ‘Hold My Light’ campaign, which the company has set up to (it’s claimed) help people quit smoking... read on

Triangle has been shortlisted in two categories of this year's Northern Marketing Awards... read on

Do you remember the adverts for ITV Digital, with Johnny Vegas and the monkey? Not to be confused with the PG Tips ads (though it is the same Vegas and Monkey duo). Anyway, the advert (from 2001) went:.. read on

Heard of gamification before? Even if you haven't, you've almost definitely seen it. Hashtag battles? Gamification. Loyalty cards? Gamification. Referral rewards? Gamification... read on

Why is marketing so difficult? Everything else seems to be getting easier. Exams – they get easier every year (so we hear). Researching information – the Internet (obviously). Even shopping – delivered right to your door... read on