Marketing

“You can’t please everyone,” so the saying goes. This encapsulates the rationale behind one of the most basic concepts in marketing strategy: segmentation and targeting... read on

Coronavirus, recession, financial crash. They all seem to end up with the same outcome: paralysis of business. Nobody wants to do anything, commit to anything or spend money – at least with you... read on

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As consumers have become suspicious of companies trying to sell them things using conventional marketing tactics, the idea of ‘authenticity’ has risen to prominence in marketing... read on

At a time when media tycoons are the new villains of the Hollywood blockbuster and Britain’s long-loved BBC is facing a crisis of confidence, many have begun to question the intentions of the mainstream med.. read on

Last week, Audi found itself in the eye of a media storm over a Twitter advert, quickly withdrawn, showing a young girl, barely old enough to have started school, posed with sunglasses and eating a banana, while leaning on the grille of the advert.. read on

“Every word tells and there is not a word too many,” Anthony Burgess wrote of The Old Man and the Sea, the short story for which Ernest Hemingway was awarded the Noble Prize for Literature in 1954... read on

“The biggest challenge since the war” proclaimed Prime Minister Boris Johnson, addressing almost 28 million British citizens in what is now one of the most watched pieces of communication on television in the country’s history... read on

As the Coronavirus outbreak puts the UK into lockdown, businesses all over the country are asking their teams to work from home... read on

Influencer marketing has fast become a crucial part of modern day business, with the industry on track to be worth $15 billion in the next two years... read on