Marketing

Monday saw Phillip Morris (PM), the tobacco giant behind Marlboro cigarettes, cause a stir amongst health-advocates after launching its ‘Hold My Light’ campaign, which the company has set up to (it’s claimed) help people quit smoking... read on

Triangle has been shortlisted in two categories of this year's Northern Marketing Awards... read on

Do you remember the adverts for ITV Digital, with Johnny Vegas and the monkey? Not to be confused with the PG Tips ads (though it is the same Vegas and Monkey duo). Anyway, the advert (from 2001) went:.. read on

Heard of gamification before? Even if you haven't, you've almost definitely seen it. Hashtag battles? Gamification. Loyalty cards? Gamification. Referral rewards? Gamification... read on

Why is marketing so difficult? Everything else seems to be getting easier. Exams – they get easier every year (so we hear). Researching information – the Internet (obviously). Even shopping – delivered right to your door... read on

You might not like the results and you might not want to give credit to the victors, but you can learn valuable lessons from the Brexit referendum and the US election... read on

When we recruit graduate executives, part of their induction is a series of ‘bite size’ training modules, where we cover off specific aspects of marketing and PR... read on

Triangle has created a new website for housing market intelligence client arc4... read on

We learned last week that building industry publication, Building Products is to cease operation from the end of February... read on

For many, Christmas adverts mark the start of the holiday season. Produced as high-budget winter warmers, there's no denying that Christmas adverts are part of the holiday hype... read on