Monday saw Phillip Morris (PM), the tobacco giant behind Marlboro cigarettes, cause a stir amongst health-advocates after launching its ‘Hold My Light’ campaign, which the company has set up to (it’s claimed) help people quit smoking... read on
Do you remember the adverts for ITV Digital, with Johnny Vegas and the monkey? Not to be confused with the PG Tips ads (though it is the same Vegas and Monkey duo).
Anyway, the advert (from 2001) went:.. read on
Heard of gamification before? Even if you haven't, you've almost definitely seen it. Hashtag battles? Gamification. Loyalty cards? Gamification. Referral rewards? Gamification... read on
Why is marketing so difficult? Everything else seems to be getting easier. Exams – they get easier every year (so we hear). Researching information – the Internet (obviously). Even shopping – delivered right to your door... read on
You might not like the results and you might not want to give credit to the victors, but you can learn valuable lessons from the Brexit referendum and the US election... read on
When we recruit graduate executives, part of their induction is a series of ‘bite size’ training modules, where we cover off specific aspects of marketing and PR... read on
For many, Christmas adverts mark the start of the holiday season. Produced as high-budget winter warmers, there's no denying that Christmas adverts are part of the holiday hype... read on