Only 5% of prospective customers of B2B businesses will be actively interested in what you are selling i.e. they are currently in the market to buy... read on
If a person or company tells you how good they are, you’ll take it with a pinch of salt.
If someone else tells you how good they are, you’re more likely to sit up and take notice... read on
How much do you need to implement a PR campaign?
Many people new to the idea of PR are often surprised at the cost of this so called ‘free publicity’.
After all, free means free, right?.. read on
A friend of my father owned a cake making company many years ago and tried to get one of his products into Manchester’s flagship department store Kendals (yes it was a while back)... read on
“It’s more important to do the right things than to do things right.”
This was my takeaway from an away day event with a client company many years ago... read on
There’s an old joke about a motorist lost in the countryside, who sees a local by the side of the road and stops to ask for directions. “Do you know how to get to such and such a place?” enquires the driver... read on