Opinion

“The biggest challenge since the war” proclaimed Prime Minister Boris Johnson, addressing almost 28 million British citizens in what is now one of the most watched pieces of communication on television in the country’s history... read on

‘Working from home’: sometimes a euphemism for a bit of a skive, a lazy day away from the office... read on

As the Coronavirus outbreak puts the UK into lockdown, businesses all over the country are asking their teams to work from home... read on

Influencer marketing has fast become a crucial part of modern day business, with the industry on track to be worth $15 billion in the next two years... read on

There’s an old joke about a motorist lost in the countryside, who sees a local by the side of the road and stops to ask for directions. “Do you know how to get to such and such a place?” enquires the driver... read on

An election in the run-up to Christmas was always going to have something seductive about it... read on

When the Bing search engine first launched in China in 2009, locals were left puzzled by its brand name, which translated as the Chinese word for ‘virus’, an ironic and unpromising title for a digital platform... read on

Authenticity is widely regarded as a measure of quality when it comes to your communications, and yet for many, the practice of public relations is inherently at odds with the notion of authenticity... read on

Take a step back: Drop social media, ditch influencers and focus on your old school trusted PR... read on

How do you know if your PR’s working?.. read on