...that few of us believe statistics we read in the media. Indeed, surveys are often criticised as lazy, even dishonest PR. They’re an easy way to get a company’s name into the press and there’s no shortage of examples online... read on
Apple, you know? The maker of cool computers, iPhones, iPads and, now, big faced digital watches. They’ve never tweeted. Or facebooked. One of the most digitally advanced companies in the world apparently has shunned all things social media... read on
When we do PR for companies, we don’t so much write about what they do or what they provide, we talk about the difference they can make to their customers.
Because that’s the thing their customers are most interested in... read on