Opinion

The latest annual rankings of Twitter’s ‘most influential’ UK tweeters has been unveiled by PeerIndex, a social media analytics company... read on

There are reams of blog posts and online articles out there addressing the issue of social media and the role it has to play in the PR world especially... read on

Let’s shoot this one down right away. There is such a thing as bad publicity. Some things that make the news are so awful, there’s just no coming back from them... read on

As the ninth winner of BBC’s The Apprentice was announced last night, there’s a niggling question as to whether The Apprentice is helping young people to get into employment or giving them the wrong impression of how to present yourself to a prosp.. read on

The famous Liverpool manager, Bill Shankly once said: "Football’s not a matter of life and death; it’s more important than that.”.. read on

Last week in Parliament, the former press aide to Gordon Brown, Damian McBride, gave a fascinating account of life (or rather the lack of it) as a media adviser... read on

A number of commentators have suggested that within the next few years, companies will no longer have their own websites, but will focus their web presence through the ubiquitous Facebook platform... read on

Many factors contributed to George Entwistle’s shock resignation as BBC director general at the weekend, after just 54 days in post, but the thing that really did for him was his ignorance of what was going on in the media, brutally exposed in his.. read on

One of the big debates around social media as a PR channel has been around the idea of control... read on

We went to see a prospective client a few weeks ago and their marketing manager asked: “What do you think of social media in PR?” “It depends,” we said... read on