PR

Orwell’s advice for communications professionals.. read on

The insatiable demand of social media for new, fresh content has skewed the way we think about marketing content... read on

The pandemic has had a profound effect on industries worldwide, but while the immediate consequences are plain to see, the long-term impact is yet to be determined... read on

Any smartphone owner is unlikely to have missed the drama playing out for WhatsApp and its two billion global users, over the past few weeks... read on

Coronavirus, recession, financial crash. They all seem to end up with the same outcome: paralysis of business. Nobody wants to do anything, commit to anything or spend money – at least with you... read on

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As consumers have become suspicious of companies trying to sell them things using conventional marketing tactics, the idea of ‘authenticity’ has risen to prominence in marketing... read on

At a time when media tycoons are the new villains of the Hollywood blockbuster and Britain’s long-loved BBC is facing a crisis of confidence, many have begun to question the intentions of the mainstream med.. read on

As confirmed coronavirus cases ‘spiked’ at almost 3,000 per day, the government wasted no time in reminding us that we have a responsibility to stick to the ‘rules’ they have set out in terms of maintaining social distancin.. read on

The decline of sales for print media is well documented, with many commentators predicting that, with consumers heading online for their news, the eventual demise of print is just a matter of time... read on