PR

Considered by some to be the 20th century’s greatest thinker, the Austrian-British philosopher Ludwig Wittgenstein is perhaps better known for his eccentric character than his work... read on

Alongside the atrocities and the human suffering brought about by one man’s desire to start a needless war, the Ukraine invasion has highlighted something that was already present and continues to be a growing problem in relation to the info.. read on

“I have graet attention to detail.” OK I plucked that one from a CV I had been sent, but it goes to show a point. Two points really. The first, and most obvious, is that they really haven’t... read on

“I’m fed up with my PR company.” Ever said those words or that’s what you’re thinking right now?.. read on

There’s a longstanding view in marketing that ‘me too’ advertising or promotion won’t get you anywhere. You’ve got to stand out, be different... read on

With the return of many high-profile events and new television programming in a world that is now just-about managing Covid, brands are keen to recoup some of the losses suffered over the past 18 months, with budgets at the ready that were placed .. read on

You see it all the time. People on LinkedIn dishing out sage advice to millions (or tens – not tens of millions, just tens) of professionals, who all have their own (different) agenda. And, they’re not listening... read on

Schopenhauer’s Admonishment to Writers.. read on

Let’s start that again. Social media should be the perfect training ground for marketers. Or at any rate for people involved in coming up with marketing messages: copywriters, PR people types, creatives et al. Why?.. read on

Marketers and PRs know all too well that having consumers talk about your product or brand is the ideal – greater awareness will inevitably help to drive more sales... read on