Start the conversation.
That’s what we do.
When you see your competitors or companies you admire in the press, online or in social media, it’s because they’re being talked about or they’re doing the talking.
Companies that are successful are being talked about… or their products and services are… or they’re seen to be talking about themselves (and why they are so successful) or they’re talking about an ‘of the moment’ industry issue.
But to get this profile, to have the opportunity to influence in this way, they need to be successful first, have successful products and be acknowledged to be a leader in their field, right?
And they fortunately happen to be experts on the subjects they are commenting on, subjects that editors, journalists, bloggers and the social media society deem the most important, right?
Somebody has to start the conversation. Somebody has to decide what’s important. Journalists don’t, they listen to what’s being talked about in the marketplace. Social media users don’t decide, they react to what’s going on in the news, what’s trending on twitter or what’s popular on facebook. Bloggers don’t, they… well, you get the picture.
So who does?
The biggest companies? Sometimes. Academics and scientists? Sometimes.
Or, sometimes, just companies who understand that anybody can start the conversation.
People reading, seeing and hearing the conversation then pick it up and run with it. They repeat it, add to it, challenge it, but in all cases, they talk about it.
Heard the term ‘it’s gone viral on the Internet’? That’s just word of mouth (albeit incredibly fast word of mouth), picking up on something that someone has seen and posted. But somebody started it.
It might not be the first thing you say that gets people talking, it might not be the second thing. You might have to keep repeating yourself a bit, and in different places, before people start to listen to you.
But do it the right way, have something worthwhile to say and people will start to talk about it. Journalists, bloggers, tweeters, facebookers… and… customers.
The conversation you start can be about anything you think people might be interested in: a product or service, an issue that’s important to you and your industry.
If there’s an agenda you want to set, start the conversation. Once people join in, you’re halfway there.
But will anybody really be interested in what you’ve got to say?
Well there are one or two caveats. The conversation you start has got to be about something the people you are targeting are really interested in hearing about (either because it affects them or they can benefit from it) and it needs to be presented in a way that grabs their attention.
One more thing, it needs to be done using the communications vehicle best suited to the audience you are targeting. In many cases, more than one comms channel can be used, with the added benefit of multiple messages (or more accurately the same message delivered in different ways) having a greater impact, reinforcing the message(s) in the minds of the recipients.
But you know what? All this conversation starting takes a lot of time and effort.
Well, you know the saying: ‘nothing worthwhile ever comes easy’?
That’s why our clients use us.
We start their conversations for them.
And, just as importantly, keep them going.
If you think we might be able to help start some conversations for your business, please call us or drop us an email.
Let’s start the conversation.