A Sparkling Reputation
To position Lyme Bay Winery as one of the UK's leading producers of still and sparkling English wines, to increase awareness of the brand to the on-trade and promote English wines, meads and ciders to the wider market.
In the first few months of the campaign, Triangle secured over 30 press articles in the main on-trade magazines, including key titles such as Harper's Wine and Spirit, Imbibe, Bar Magazine, The Drinks Business and Drinks International.
Triangle's focused approach also helped boost awareness of Lyme Bay's products to the wider public, with sparkling product reviews published in leading online and print titles including the Independent, House and Garden, Wine-Pages.com, Good Food Vegetarian Magazine, Readers Digest and over 20 regional Trinity Mirror titles.
What we did
Triangle implemented a media campaign focused on the award-winning quality of Lyme Bay's products to boost the profile of the company's English wines as rivalling and continental competitors.
Through a combination of targetted outreach to renowned wine writers and a consistent output of news to high profile titles, Triangle quickly established Lyme Bay as an innovative upstart sweeping the wine scene in only its second vintage, with uniquely English takes on established styles such as Chardonnay.
As well English wines, Triangle worked to establish Lyme Bay's within the on-trade. Through a balanced mix of news, features and product reviews in core industry titles, and was able to build a strong reputation for Lyme Bay as a producer of premium ciders and meads inspired by traditional recipes and made from locally-sourced ingredients.