Creating a brand with clout
Working with long-term client, Irwell Valley, Triangle was asked to help the association to package and present a newly created consultancy service under a standalone brand identity.
The positive reception that the 5Zeros consultancy received was instant. The simple marketing messages, boldly presented, immediately struck a chord with conference delegates and requests for introductory meetings set up as a result.
What we did
Analysing the profile of the target audience (senior executives in housing associations and local authorities) and considering the positioning of the consultancy services being offered by 5Zeros, Triangle created a strong, vibrant and confident visual brand identity.
This addresses two important aspects of the consultancy marketplace:
- It’s crowded, so you have to stand out
- Consultancies trade on their confidence that they can deliver
Through the strength of the brand, these two vital qualities were embraced by the 5Zeros consultancy team, further reinforcing the strength of the offer and, as a result, enhancing the value of the service.
Triangle also created and produced supporting marketing collateral for the 5Zeros consultancy to make its official launch at a key social housing conference in Birmingham.