To present Kingspan Off-Site as a leading authority and innovator in advanced, off-site building solutions.
The Kingspan Lighthouse video was used to front a wider PR campaign for Kingspan Off-Site, centred around the construction system used for the Lighthouse. The media interest in the Lighthouse delivered coverage valued in excess of £1 million, presenting Kingspan Off-Site as very much a leading authority in high performance, offsite construction.
Who, what, how
Triangle quickly identified Kingspan Offsite’s work in constructing the ‘Lighthouse’, the UK’s first house built to the highest level of the Code for Sustainable Homes as a focal point to be used in the promotional campaign.
Triangle proposed the idea of making an engaging news report video about the house and Kingspan’s role in it, using an independent, professional presenter to provide an authentic news-style narrative throughout the film.
Scripted by the Triangle team, the news report was filmed entirely on location at the Building Research Establishment innovation park in Watford, where the house is located, and edited at one of Manchester’s leading post production houses, where all of the graphics, additional sound effects and music intro were added.
The completed, eight minute film was premiered at the building industry’s leading Ecobuild exhibition in London, before being rolled out via social media and other digital channels to great reception from the wider market.